Startup marketing · Go-to-market launches
Startup marketing and go-to-market launches
A focused project to launch your product, enter a new market or get ready for a raise. Positioning, a launch plan and the assets to go with it, planned and built by one person.
Who it's for
- Pre-seed to Series A startups getting ready to launch
- Startups entering a new market or a new customer segment
- Founders preparing to raise who need a credible marketing story
- Products relaunching after a pivot or rebrand
What's included
Positioning and messaging
Who you are for, what makes you different, and how to say it simply.
Customer and competitor research
What your customers need and how competitors talk to them.
Go-to-market plan
The launch plan, timeline, channels and budget, in one clear document.
Launch assets
Landing page, pitch deck, social content and email, ready to go.
Launch partnerships
Partners, communities and events that put you in front of the right people.
Measurement
The few numbers that show whether the launch is working.
Why work with me
I led marketing for General Assembly’s growth across Asia Pacific and its expansion into Europe, and I have launched my own businesses from scratch. I know what it takes to get a product in front of the right people quickly.
What people say
Denise is an absolute gun when it comes to smart marketing and building a business. While her job function says “marketing”, this is too narrow a definition, as her contributions impact all areas of the organization.
She led our workshop series to increase brand engagement and drive movement through our sales funnel. This single initiative gained over 4000 top of funnel new acquisitions.
Frequently asked questions
How long does a launch sprint take?
It depends on the scope. Your proposal will set out a clear timeline and a fixed price before we start.
Can you help after the launch?
Yes. Many clients move on to a fractional marketing lead arrangement to keep momentum after launch.
Can you help us get ready to raise?
Yes. I can sharpen your positioning, build the marketing section of your pitch deck and give investors a credible go-to-market plan.
Do you work with startups outside Australia?
Yes. I work remotely with startups worldwide and have run marketing across Asia Pacific, Europe and the UK.
Let's talk about your business
Tell me what you're working on. I'll come back within two business days with how I'd approach it.