Fractional marketing lead · Sydney, Australia and remote
Fractional marketing lead for startups and scale-ups
Senior marketing leadership one or two days a week. I set the strategy, run the plan and steer your agencies and freelancers, so you get a head of marketing without the full-time hire.
Who it's for
- Founders who are doing the marketing themselves and know it needs more
- Scale-ups between marketing hires, or before the first one
- Teams with agencies and freelancers but nobody steering them
- Businesses entering a new market in Australia, Asia Pacific or Europe
What's included
Marketing strategy and plan
A clear plan for the next 90 days and the year, with priorities your whole team can follow.
Budget and channel mix
Where to spend, what to stop, and how to measure what works.
Agency and freelancer management
Briefing, steering and quality control, so you get value from your partners.
Brand and messaging
Positioning and messaging that sales, marketing and leadership all use.
Reporting
Monthly reporting for founders and boards that shows what is working.
Your first marketing hire
Help defining the role, interviewing and onboarding when you are ready.
Why work with me
I spent seven years as VP Marketing across Asia Pacific and Europe at General Assembly, then worked in community partnerships at Adobe and product and marketing at CommBank. I have built teams, budgets and plans at scale, and I know how to do a lot with a little.
What people say
Chip is one of the most driven, hardworking, detail-oriented and outside-the-box-thinking marketing leaders I’ve had the chance to work with.
She is scrappy and knows how to do a lot with a little, which can’t be overstated.
Frequently asked questions
What is a fractional marketing lead?
A fractional marketing lead is a senior marketer who works with your business part time, usually one or two days a week. You get the strategy, leadership and experience of a head of marketing at a fraction of the cost of a full-time hire.
How many days a week do you work with clients?
Most clients start with one or two days a week. We can increase that around a launch or a raise and scale back down afterwards.
Do you work with businesses outside Sydney?
Yes. I work with clients across Australia and overseas, on site in Sydney or remotely. I have led marketing teams across Asia Pacific, Europe and the UK.
How is it priced?
A monthly retainer based on the number of days a week. After an intro call you will get a short proposal with a fixed monthly price.
Let's talk about your business
Tell me what you're working on. I'll come back within two business days with how I'd approach it.